Primula auricula collection un-labelled 10 x 9cm

About the Family

Primula auricula, commonly known simply as auriculas, are a captivating group within the primula family, treasured for their exquisite, jewel-like blooms and neat rosettes of fleshy, evergreen leaves. Native to the alpine regions of Europe, these hardy perennials have been cultivated since the 16th century and hold a rich horticultural heritage, especially in Britain, where dedicated enthusiasts have long bred them into an astonishing array of colours, forms, and finishes.

Auriculas are typically divided into several groups — Alpine, Border, Show, and Double — each with distinct characteristics. Show auriculas often feature a striking white or coloured farina (a powdery bloom) on their petals, while Border and Alpine types are more weather-tolerant and well-suited to garden planting. Their flowers, which appear in spring, come in an extraordinary palette of colours, from rich velvety purples, reds, and yellows to delicate pastels and striking bi-colours, often with contrasting eyes or edges.

These charming plants prefer cool, well-drained conditions and partial shade, echoing their mountain origins. They thrive in pots, troughs, or traditional auricula theatres, where their intricate beauty can be admired up close. Combining elegance, history, and diversity, Primula auriculas remain enduring favourites among collectors and gardeners seeking refined spring colour and character.